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5.05.2009
As we begin to wind up the school year (can you believe it?) I finally have a chance to transfer some of my conference notes to the blog. I'll be doing this in parts over the next few days, but for a great comprehensive reflection, be sure to check out Kim Cofino's post.
Tom Kelly
CEO: Ideo
Author: The 10 Faces of Innovation
In theory, everyone is an innovator, in practice, its never urgent to innovate. Therefore you have to make sure to keep innovation on the agenda every day.
The Red Queen Effect: Taken from Alice in Wonderland - The red queen picks up Alice and starts to run, Alice remarks that their feet are moving but they are not getting anywhere. The Queen responds- if you want to actually get somewhere you have to learn to move twice as fast.
The 10 faces of innovation are derived from the roles that Kelly saw his employees at Ideo create for themselves in the process of idea development and design.
The first of these roles is The Anthropologist- the anthropologist tries to see the world in a new way. Their role can be best described by this quote:
The first of these roles is The Anthropologist- the anthropologist tries to see the world in a new way. Their role can be best described by this quote:"The real act of discovery consists not in finding new lands but in seeing with new eyes" - Marcel Proust.
"Vuja De" - Borrowed from George Carlin, the opposite of Deja Vu- the sensation of seeing a place you've been a hundred times for the first time.
Anthropologists design experiences based on needed changes that have faded into the commonplace.
The Experimenter:
"I haven't failed. I've just found ten thousand ways that don't work" - Thomas Edison
Lower the bar for prototyping so that any idea in its raw state is accepted.
The Cross Pollinator: Looks far afield to bring ideas from far away. Part student, part teacher.
Ideas for teaching:
Tap into young ideas by turning them into "reverse mentors".
Look for frustration to find innovation.
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